Tlahco Taqueria
Brand Identity
The word taco comes from the Nahuatl word 'tlahco' which means “half or in the middle”, and so for this brand identity we went back, way back and created a mark that would pay tribute to the jaguar, a figure commonly seen in early mesoamerican civilizations to hint at the timeless quality of a good taco.
Client: Tlahco Taqueria
Role: Art Director, Graphic Designer, Illustrator
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