Café con leche brand identity

Café con Leche started as a tiny coffee pop up shop at a train station in the Metro north in upstate New York. Before my commute into the city I would chat with the owner who soon shared would be venturing out into a restaurant and so our collaboration began. For the logo mark we embraced familiar iconography and used El morro in San Juan Puerto Rico as our main graphic, in addition to palm leafs enclosed in sunray like strokes to embody the warmth and welcoming vibes of the island.

For this brand we created the logo mark, menus, bespoke illustrations as well as labels for Coquito which is made every year during the holiday season bottled and sold in the restaurant.

Client: Café con Leche
Role: Art Director, Graphic designer

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